How often do you go online using your smartphone?
Well, today’s consumer is on-the-go. They seek information that is readily available to them when they need it. Have you thought about what consumers see when they visit your website on a mobile device.
According to the Pew Internet & American Life Project’s research, 63% of cell phone owners now use their phones to go online. That means two-thirds of all cell phone owners are visiting websites and reading emails on-the-go.
To further breakdown the number, 34% of those cell phone Internet users mostly use their phone to access the Internet, as opposed to using other devices such as desktops, laptops or tablets. That’s 21% of all cell phone owners who mostly use it to go online.
In a scenario all to common for restaurants, a consumer may find himself driving around town looking for an average-priced, non-chain steakhouse for a Saturday evening with the family. When he goes to the mobile Yelp app, he wants to find more information about Delicious Steakhouse Restaurant that is just three miles from his current location. He clicks on the website only to find that it’s not compatible for mobile and difficult to navigate on the small mobile screen.
Because he can’t find the hours and the menu is too large to navigate properly, he decides it’s better worth his time to go to the chain steakhouse he knows well. Not only is the family missing some of the best steaks in the state of Arizona, but the family-owned steakhouse just missed its opportunity to gain a loyal customer because of a mobile website.
Don’t let this happen to you. Make sure your business website is mobile-ready. All you need is four inches of accurate and necessary information to make an impression.