At #MobiMedia, we work with hundreds of small businesses every day. We believe small businesses are an essential building block of our economy because they spark innovation, generate jobs and strengthen entire communities. With the demand for information at an instant’s notice and the rise of social networks, social media platforms are becoming the go-to source for information and engagement.

Not on social media? Here are 3 big reasons to give social media platforms a try.

1. Communication/Engagement: Being on channels, such as Facebook and Twitter, allow you to expand your fan base further and wider than just the local community. The presence of social media has become more of a lifestyle, than anything, which makes connecting, sharing and engaging with people a lot easier.

2. Sense of Community: Being present on social media allows for your business to not only grow, but to also build and foster a community of fans and followers. These fans and followers are generally people who have similar preferences and interests that will act as supporters and cheerleaders for your business. Let’s face it. Everybody loves to be included — and social media pages allow them to be a part of something. Why not have it be your business?

3. Build your Brand: Having a brand that is recognizable is an important priority for any company. Your brand differentiates you from other businesses and competitors. It gives your business an identity, a personality. What good would it be if your brand was only on your website? By having your brand plastered on all your social media pages, it will bring consistency and brand awareness to your loyal customers and clients.

Almost everyone is on social media. Why aren’t you?

Have other reasons why social media is important for small businesses? Let us know and share your insights!

~#LiveMobi Media